Dale's Blog

Hello, my name is Dale Campbell and I am ‘done by dale Web Design’. www.donebydale.com.

Now where to begin – When I first started designing web sites in the late ’90’s, I had no idea how important the internet would become – but I loved the creative process and discovered that I had a knack for coming up with new and ‘doable’ marketing ideas for business.

Fast forward 10 years and the internet has evolved with more and more businesses taking the plunge and putting a web site online. And, of course, everything sounds so ‘easy’ – build it and they will come. Nice slogan, but not always true when it comes to marketing ventures on the internet. Many small business owners feel intimidated by technology and overwhelmed by all the details. That’s where my clients are when they land on my doorstep, usually referred by a friend. They want someone who understands business as well as technology – a guide, if you will. Someone who has ‘been there – done that’ – ‘got the tee shirt’ – and that’s my specialty – I design web sites that are easy to understand, navigate and find on Google.

Once a working agreement is in place, I work ‘for’ my client and his/her marketing objectives become mine. Often others are involved and we become the ‘web marketing team’ – discussing the target audience, thinking up new ideas, branding and blending different media to display the product or service for the best results, e-commerce and what is truly essential to make the web site work cohesively with the overall corporate marketing plan.

This may seem like pretty heavy ‘stuff’ – after all, we are only talking about a web site! And you are right – it is only a web site – just what I thought when I began… who knew how big internet business would grow??? Now… if only I had had a crystal ball in 1999…. must put that on my ‘to do’ list… (LOL)

The reality is that the internet is truly a different media and web sites are made up of many different parts. It is not newspaper, not TV, not movies but something very unique. I guide my clients through this gauntlet of choices so their site works for their needs and they understand what is going on in the background. Sometimes it takes as long to educate as it does to build!

Dealing with web site designing and promotion, demands that you have an eye for detail and a love of colour and textures, a natural marketing ability, an appreciation of the written word, a great deal of patience and a love of continual learning with a touch of artist thrown in the mix.

What makes all this so important? It’s simple – it’s all about people.